Context

In 2025, Beylo SRL partnered with Digisupra to build a scalable Odoo-based eCommerce and ERP ecosystem capable of managing multiple Belgian beverage brands within a single platform.

The main objective was to centralize content, product management, and prepare a solid foundation for future online sales, while ensuring consistency between the digital experience and physical products..

Solution

We implemented a centralized Odoo eCommerce architecture bringing together four distinct brands :

• Bertinchamps, craft beers.
• Le Domaine de Mellemort, Belgian wines.
• BEYLO, natural sparkling soft drinks.
• M. Hubert, premium artisan spirits.

Odoo was used as a CMS, backend, and eCommerce foundation, enabling :

• centralized multi-brand content management.
• structured product catalog.
• preparation of online sales workflows.
• and long-term scalability toward a full eCommerce rollout.

Result

The Odoo platform allows each brand to tell its story while relying on a single, robust technical backbone.

Designed with a mobile-first approach, the interface ensures smooth navigation and progressive storytelling, fully connected to Odoo’s eCommerce modules..

The system is ready to support :

• online payments.
• order management.
• invoicing.
• and synchronized multi-brand product management.

Conclusion

Thanks to Odoo, Beylo SRL now benefits from a centralized, scalable digital ecosystem that supports both brand communication and future commercial expansion, online and through distribution channels.

Odoo eCommerce

The Odoo eCommerce solution implemented for Beylo SRL was designed to support a multi-brand sales strategy within a single, unified system. Each brand benefits from its own product structure, categories, and storytelling, while being managed centrally through Odoo’s backend. This approach simplifies administration and ensures consistency across all digital touchpoints.

Odoo enables full control over the online sales lifecycle, from product management and pricing to tax rules and logistics preparation. The platform was configured to support future expansion, allowing Beylo SRL to activate online payments, order processing, and invoicing without restructuring the system. This scalable architecture ensures that the eCommerce platform can grow alongside the business.

In addition, Odoo’s integration capabilities allow seamless connection between eCommerce, inventory, and accounting modules. This ensures real-time synchronization of stock levels, automated invoice generation, and accurate reporting, giving the team a clear operational overview and reducing manual workload.

Odoo eCommerce (Project-Oriented Perspective)

Within the Beylo project, Odoo eCommerce was used as a strategic business tool, not just a sales platform. The system was designed to structure the brands’ digital presence in a way that mirrors their real-world distribution model, allowing Beylo SRL to prepare online sales while maintaining full control over pricing, availability, and brand positioning.

By relying on Odoo’s modular architecture, the platform enables Beylo SRL to activate eCommerce features progressively, adapting to market readiness and distribution strategy. This phased approach reduces risk, ensures operational stability, and allows the team to align online sales with production capacity and logistics constraints.